TikTok Testing Profile Pin Feature

TikTok’s rolling out profile pins. You can stick up to three videos at the top of your profile now.

What It Does

Those three pinned videos show first when someone visits your profile. Above the chronological feed. Whatever you want people to see first.

Tap the three dots on any video, select “Pin to profile.” Three max. Unpin anytime.

Why It Matters

Profile visits are high-intent moments. Someone clicked through to see your whole deal. Now you control what they see first.

Early testers say visitors stick around longer when the pinned content is good. Makes sense – first impressions.

What To Pin

Your best performers. The video that explains what your account is about. Anything with a strong hook that makes people want to follow.

Or timely stuff – a current series, a promotion, whatever’s relevant right now.

Rollout

Testing now, full rollout expected within weeks. If you don’t see it yet, you’ll have it soon.

Small feature but actually useful. Your profile finally shows what you want instead of just whatever you posted most recently.