Video Where to Find Rising Sounds advice has gotten complicated with all the outdated tips and platform changes flying around. Here’s what actually works in 2026.
Caught a sound at 50k uses, made a video, it hit 2 million plays by the time that sound peaked at 500k uses. Timing is everything with trending audio.
Where to Find Rising Sounds
TikTok’s Creative Center shows trending sounds by region. Sort by “breakout” not “top” – top means it already peaked. You want the ones climbing, not the ones everyone already used.
Instagram’s audio library shows usage numbers. Check back daily on sounds you’re watching. Growth trajectory matters more than current count.
The Sweet Spot
Under 100k uses usually means too early – might not catch on. Over 1 million means you’re late – algorithm already pushed it to death.
Look for 50k-300k with rapid growth. That’s the window where the platform is actively promoting content with that sound.
Cross-Platform Hunting
Sounds often start on TikTok, migrate to Reels a week or two later. If something’s blowing up on TikTok, grab it for Reels before everyone else does.
Works the other way too sometimes. YouTube Shorts has its own trends occasionally.
Niche Sounds
General trending sounds get the most competition. Niche-specific sounds – fitness, cooking, whatever your thing is – might have smaller numbers but better engagement in your category.
A sound with 30k uses in your exact niche might outperform a 2 million use general sound for your content.
When to Skip
If a sound doesn’t fit your content, don’t force it. Trending audio helps but doesn’t save bad videos. A great video with no trending audio beats a mediocre video with the perfect sound every time.
