Spotify’s letting podcasters upload video clips now. Like TikTok but in your podcast app.
How It Works
15 to 60 second clips. They show up in a Discover feed. People scroll, see something interesting, tap through to your full episode.
Upload through Spotify for Podcasters. Schedule them with your regular episodes or post standalone.
Does It Matter
Early numbers look good – podcasts using this see around 20% more new listeners. Makes sense. Easier to sample a minute than commit to an hour.
Whether those listeners stick around? Nobody knows yet. Could be empty calories or could be actual growth.
The Play Here
Pull your best moments. The funny clip. The controversial take. The surprising revelation. Whatever makes people go “wait, what?”
Treat it like highlight marketing for your show. First impression stuff.
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