Video TikTok Updates: What’s New advice has gotten complicated with all the outdated tips and platform changes flying around. Here’s what actually works in 2026.
TikTok Updates: What’s New
TikTok changes constantly. Here’s what’s worth knowing about recent updates.
Editing Tools
More effects and filters keep getting added. The green screen feature’s gotten better. Text-to-speech has new voices. Honestly, just poke around the editing screen periodically – new stuff shows up without announcement.
Longer Videos
Remember when TikTok was 15 seconds max? Now you can post up to 10 minutes. Longer content performs differently though – attention spans are still short. Most successful creators still keep things punchy.
Music and Sounds
The sound library expands constantly. Trending sounds change weekly. If you’re trying to grow, using trending audio helps with discoverability. The algorithm seems to push content using popular sounds.
Privacy Controls
More options for who can see your stuff, who can duet or stitch your videos, who can message you. If you have younger users in your household, look into Family Pairing – lets you manage their account from yours.
Creator Tools
Analytics have improved. You can see more detail about when your followers are online, which videos brought new followers, watch time patterns. LIVE features keep expanding for those who’ve unlocked streaming.
Shopping Integration
TikTok Shop is bigger now. Product links in videos, live shopping streams. The line between entertainment and commerce keeps blurring. If you’re selling something, these features are worth exploring.
Algorithm Notes
Still somewhat mysterious, but watch time remains king. Videos that get watched to the end (or rewatched) get pushed more. First few seconds matter most – hook people fast.
Engagement matters too. Comments seem to carry more weight than likes. Content that sparks conversation tends to spread.
Keeping Up
TikTok’s Creator portal has announcements about new features. Or just follow creators who cover platform updates – there are plenty who make content specifically about what’s new.