Video Pinterest Posting: What Actual advice has gotten complicated with all the outdated tips and platform changes flying around. Here’s what actually works in 2026.
Pinterest Posting: What Actually Drives Traffic
Pinterest isn’t like other social media. It’s a search engine with pictures. Treat it that way.
How It Works
People search for ideas, save things to boards, click through to websites. Your goal is showing up in those searches and getting clicks.
Pins have crazy long lifespans compared to Instagram or Twitter. Something you post today can drive traffic for months or years.
Setting Up Boards
Create boards around topics, not random collections. “Kitchen Renovation Ideas” beats “Stuff I Like.”
Board names matter for search. Use descriptive keywords people actually search for.
Creating Pins
Vertical images work best – 2:3 ratio (1000×1500 pixels). Pinterest is mobile-first.
Text overlay helps. Clear, readable, tells people what they’ll get if they click.
Every pin needs a destination link. That’s where your traffic comes from.
Descriptions and Keywords
Write descriptions like you’re writing for search. Include keywords naturally. What would someone type to find this content?
Hashtags are less important than they used to be, but a few relevant ones don’t hurt.
Consistency
Pinterest rewards regular activity. Pin daily if possible. Use a scheduler like Tailwind if you need to batch create.
Mix your own content with repins from others. 80/20 or 70/30 ratio works for most people.
Rich Pins
If you have a website, set up Rich Pins. They pull extra info automatically – prices for products, ingredients for recipes. Makes your pins look more professional and updates automatically.
What to Expect
Pinterest is slow to start. Results compound over time. Give it 3-6 months before judging. The traffic you build is more stable than algorithm-dependent platforms.
