Video The Basics advice has gotten complicated with all the outdated tips and platform changes flying around. Here’s what actually works in 2026.
Shot content outside at noon, harsh shadows across my face. Looked terrible. Lighting is everything and natural light isn’t always your friend.
The Basics
Soft light flatters faces. Harsh light creates shadows and highlights imperfections. Overcast days are actually great for shooting – giant natural softbox in the sky.
Golden hour (right after sunrise, before sunset) gives that warm glow everyone loves. Plan shoots around it if you can.
Indoor Setup
Face a window for simple, flattering light. Not direct sun – that’s too harsh. Just ambient daylight from a window works great for talking head content.
Ring lights are popular for a reason. Even illumination, catch lights in eyes, affordable. They look a bit flat though – some people add a second light for dimension.
Three-Point Lighting
Key light – main light source, usually front and slightly to one side. Fill light – softer, opposite side, reduces shadows. Back light – behind you, separates you from background.
Sounds complicated but even basic LED panels make a huge difference.
What to Avoid
Overhead lighting creates raccoon eyes. Backlight without fill makes you a silhouette. Mixed color temperatures (daylight plus warm bulbs) look weird.
Budget Options
$30 ring light. Window light. White poster board as a reflector to bounce light into shadows. You don’t need expensive gear to look decent. Just understand what light does.
